A Mysterious Stranger Knows the Truth of What Engines Want – From Mobil Super with Saatchi & Saatchi

An ordinary bloke with an extraordinary gift is the star of Saatchi & Saatchi Australia’s new campaign

A Mysterious Stranger Knows the Truth of What Engines Want - From Mobil Super with Saatchi & Saatchi

Australia’s leading transport energy provider Ampol has recently entered a lubricants marketing alliance with ExxonMobil to bring its motor oil Mobil Super™ to Australia.

To launch Mobil Super, Saatchi & Saatchi Australia tells the story of a regular bloke with a special gift. Through his plight from him, the ‘What Engines Want’ campaign explores how engines just want to be treated better and that they’re too often neglected and deprived of what makes them run smoothly – the right lubricant.

Says Piero Ruzzene, creative director Saatchi & Saatchi: “Motor oil is a purchase usually borne out of necessity rather than regularly, with many car owners rarely topping up or even checking their engine oil levels. That is, until their oil light comes on.

“When it comes to our cars, we’ve become reliant on the yearly visit to the mechanic and in-warranty service. We’ve come to think engine lubricants are only for car and motor enthusiasts. We hope this campaign gets people back in touch with their engines’ needs and empowers them to take engine care into their own hands.”

Says Ampol, Sean Phillips, head of sales and marketing lubricants (Mobil Super): “We are thrilled to bring this campaign to life. Mobil Super is a brand that protects what you love, your engine, your car, and ensures a smooth journey for those inside the vehicle. Through our lubricant’s marketing alliance with ExxonMobil, we are using our scale, Australian expertise, manufacturing capability and strong customer relationships to bring Mobil Super to Australian consumers and support our commitment to evolving our lubricants offer to meet the ever-changing needs of our valued customers. .

“The suite of Mobil Super lubricants gives drivers a varied range of oils tailored for modern engines and a range of driving conditions and needs. Whichever range you choose, every Mobil Super oil provides high performance and protection backed by a long history of innovation in lubricant technology.”

The campaign will be running across online video channels, radio and Spotify audio, and digital display from August 2022.

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Customer: Ampol Australia

General Manager B2B Sales: brad phillips

Head of Sales & Marketing: Sean Phillips

Lubricants Product Marketing Manager: Bernadette Sykes

Lubricants Marketing Advisor: Shawn Ramadan

Marketing & Product Manager, Automotive Lubricants: John Child

Lubricants Communications Coordinator: Neha Bahari


Creative Agency: Saatchi & Saatchi Australia

Head of Creativity: Simon Bagnasco

Strategy Partner Sydney: Iona Mcgregor

Creative Director: Piero Ruzzen

Senior Art Director: Simon O’Neill

Senior Copywriter: Anton Posa

Group Account Manager: James Tracy-Inglis

Account Manager: Izabela Gustowski

Executive Producer – Head of TV/Content: Michael Demosthenous

Senior Integrated Producer: Holly DeRoy

Digital Director: Danny Marston

Half: iProspect


Production Company: MOCKERY

Director: bill bleakley

Executive Producer: Llew Griffiths

PDO: simon walsh

Editor: Stewart Arnott

Grade and Online: ArcEdit

Sound&Music: Rumble Studios

PS: Michael Gie

Composer: Jeremy Richmond

Sound Designer: Liam Annert

Saatchi & Saatchi Australia, Sun, 14 Aug 2022 23:15:24 GMT