Ampol lauds ExxonMobil alliance with Mobil Super brand campaign via Saatchi & Saatchi

Ampol lauds ExxonMobil alliance with Mobil Super brand campaign via Saatchi & Saatchi

Transport energy provider Ampol has launched its new lubricants marketing alliance with ExxonMobil with a new campaign created by Saatchi & Saatchi Australia.

The alliance, which will see ExxonMobil bring its motor oil Mobil Super™ to Australia, follows the recently rebranded petroleum station chain’s latest energy evolution campaign in July, which marked the rollout of Ampol’s AmpCharge electric vehicle charging solutions while also showingcasing the various forms of energy solutions Ampol offers.

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Piero Ruzzene, creative director at Saatchi & Saatchi said: “Motor oil is a purchase usually borne out of necessity rather than regularly, with many car owners rarely topping up or even checking their engine oil levels. That is, until their oil light comes on.

“When it comes to our cars, we’ve become reliant on the yearly visit to the mechanic and in-warranty service. We’ve come to think engine lubricants are only for car and motor enthusiasts. We hope this campaign gets people back in touch with their engines’ needs and empowers them to take engine care into their own hands.”

Sean Phillips, Ampol head of sales and marketing lubricants (Mobil Super) said: “We are thrilled to bring this campaign to life. Mobil Super is a brand that protects what you love, your engine, your car, and ensures a smooth journey for those inside the vehicle. Through our lubricant’s marketing alliance with ExxonMobil, we are using our scale, Australian expertise, manufacturing capability and strong customer relationships to bring Mobil Super to Australian consumers and support our commitment to evolving our lubricants offer to meet the ever-changing needs of our valued customers. .

“The suite of Mobil Super lubricants gives drivers a varied range of oils tailored for modern engines and a range of driving conditions and needs. Whichever range you choose, every Mobil Super oil provides high performance and protection backed by a long history of innovation in lubricant technology.”

The campaign will run across online video channels, radio and Spotify audio, as well as digital display from this month.


Client: Ampol Australia
General Manager B2B Sales: Brad Phillips
Head of Sales & Marketing: Sean Phillips
Lubricants Product Marketing Manager: Bernadette Sykes
Lubricants Marketing Advisor: Shaun Ramadan
Marketing & Product Manager, Automotive Lubricants: John Child
Lubricants Communications Coordinator: Neha Bahri

Creative Agency: Saatchi & Saatchi Australia
Head of Creativity: Simon Bagnasco
Strategy Partner Sydney: Iona Macgregor
Creative Director: Piero Ruzzene
Senior Art Director: Simon O’Neill
Senior Copywriter: Anton Posa
Group Account Director: James Tracy-Inglis
Account Director: Izabela Gustowski
Executive Producer – Head of TV/Content: Michael Demosthenous
Senior Integrated Producer: Holly DeRoy
Digital Director: Danny Marston

Production Company: MOFA
Director: Bill Bleakley
Executive Producer: Llew Griffiths
PDO: Simon Walsh
Editor: Stewart Arnott
Grade and Online: ArcEdit

Sound & Music: Rumble Studios
EP: Michael Gie
Composer: Jeremy Richmond
Sound Designer: Liam Annert

Media: iProspect