Much is said that, to learn the best strategies on how to be an infoproducer, you need to have a lot of money to get your idea off the ground.
In fact, this is a myth, as the area of digital products is democratic and there are several platforms where you can share your content in an accessible, practical and didactic way. And even without high costs!
Of course, despite these benefits, it’s vital to pay attention to some details to be an outstanding infoproducer.
So keep reading this article!
Here, you will learn tips ranging from planning the infoproduct to implementing the material.
Good reading!
How to be an infoproducer? 6 tips to get started
Learning how to be an infoproducer seems like a complicated task, but it doesn’t have to be. Therefore, we have brought you six simple tips that help to achieve this goal:
- define a niche market;
- study the audience and create your persona;
- choose a subject and format for your digital product;
- create the material;
- hire a platform;
- redouble your attention with the tax on the infoproduct.
Let’s understand each one of them!
1. Define a niche market
In summary, market niche means segmentation strategy, that is, it is an area in which your brand operates and guarantees a higher than average level of experience, becoming a highlight in the segment.
In this way, you work in a market focused on the audience you want to serve, which allows you to target content according to your expertise.
By choosing a market niche to become a reference in the subject, your business obtains enough inputs to work in a more personalized way.
In other words, marketing strategies dialogue with a more specific audience, and not with society in general.
Among the main types of niche markets, the following stand out:
- retirement;
- Art;
- craftsmanship;
- astrology;
- astronomy;
- beauty;
- bicycle;
- calligraphy;
- career;
- weddings;
- celebrities;
- beer;
- barbecue;
- science;
- movie theater;
- confectionery;
- race;
- sewing;
- cryptocurrencies;
- cooking;
- Discount coupons;
- dance ;
- fata science;
- Drawings to color;
- interior design;
- graphic design;
- divorce;
- Video edition;
- education;
- electronics;
- entrepreneurship;
- ENEM (National High School Examination);
- solar energy ;
- engineering;
- civil engineering;
- entertainment;
- writing;
- spirituality;
- sports;
- eSports;
- Excel;
- children;
- films;
- personal finances;
- physical;
- quantum physics;
- photography;
- gadgets;
- geography;
- pregnancy;
- properties;
- artificial intelligence;
- investments;
- gardening;
- liqueurs;
- gardening;
- K-Pop;
- languages;
- literature;
- books;
- magic;
- makeup;
- marathons;
- marks;
- woodwork;
- digital marketing ;
- personal marketing;
- massage;
- maternity;
- MBA (Master of Business Administration);
- meditation;
- environment;
- thumbnails;
- fashion;
- music;
- business;
- nutrition;
- landscaping.
2- Study the audience and create your persona
With the niche market chosen, like music, for example, the next step is to build your persona. This is a semi-fictional character, who represents the ideal consumer of your business.
The idea is to create a profile that summarizes the main characteristics of customers so that you can implement strategies that are aligned with your audience and able to address their pain points.
3- Choose a subject and format for your digital product
Did you define the market niche, study the audience and build the persona? Great, now it’s time to think about a theme and format that best suits your digital product.
For example: you can create an online course with tips on business management or an e-book with the main technologies for a digital business.
4- Create the material
In the fourth step, focus on applying all the concepts you’ve learned throughout this article.
In general, organize the content and create a roadmap to guide you towards the journey of success.
If you want to make a video , for example, try these techniques to bring more dynamism to your content:
- explain concepts with short sentences;
- add infographics and other visuals to capture the audience;
- suggest additional readings for those who seek more depth about the content;
- visually highlight vital data for persona evolution.
5- Hire a platform!
With the development step complete, select a tool to publish and sell your content. An example: if the idea is to take an online course, it will be essential to have an e-learning platform .
A good system needs to offer all the necessary resources to host, promote and sell your material.
6- Redouble the attention with the tax on the infoproduct
If you want to avoid problems with the tax authorities, it is recommended to hire an accounting firm that can help you with accounts and jurisdiction.
Such concern is justifiable because some people believe that rich material, such as the e-book, is exempt from the PIS and Cofins rate.
The truth is that this content is only tax-free if it is created for people who have some type of visual impairment. So stay tuned!