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Brand personality: what it is, how to do it and examples

Having a well-defined personality for your brand is essential to create emotional connections with your audience and differentiate yourself from the competition. In this article, we’ll explain what brand personality is, how to create it and present inspiring examples. Have you ever bought a product or contracted a service that was more expensive than the competitor’s

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Startups: challenges and how to structure effective financial management

Efficient financial management is the foundation that drives the success and sustainability of startups in a highly competitive and dynamic scenario. Carrying out financial management for startups adapted to the reality of this type of business is an essential factor for success. However, this task can be complex and present several challenges. Follow this article and understand

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Business processes provide an X-ray of the business and its shortcomings

Understanding a company’s organizational processes broadens the view of its operation and performance, helping to identify problems and solutions. This is because these processes comprise all the steps and activities that make up the path that enables the delivery of a product or service. Knowing in detail what are the tasks involved in the routine of

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Logistics 4.0: know what it is, and what are the main challenges

In this article we will show a little more about what the concept of logistics 4.0 is, when it emerged and how it can revolutionize the market. Good reading! What is Logistics 4.0? Logistics 4.0 uses new technologies throughout the logistics process in order to make it more productive, efficient and computerized. It is worth mentioning that what

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10 Common Accounting Mistakes Entrepreneurs Make

As an entrepreneur, it’s important to be involved in all aspects of your business. That doesn’t mean, however, that you’re an expert at everything. Entrepreneurs can deal well with strategic issues and customer relations, but many face more difficulties when it comes to accounting. The biggest problem is that financial mistakes can hinder growth, negatively affect results,

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