The management of a company is presented in different ways, but in general, we categorize it as centralized and decentralized. The best option will vary according to each case of each company, with no right or wrong. In this article, we are going to address the differences and main points of each form of management, so that you can …
Having a well-defined personality for your brand is essential to create emotional connections with your audience and differentiate yourself from the competition. In this article, we’ll explain what brand personality is, how to create it and present inspiring examples. Have you ever bought a product or contracted a service that was more expensive than the competitor’s …
Brand personality: what it is, how to do it and examples Read More »
Efficient financial management is the foundation that drives the success and sustainability of startups in a highly competitive and dynamic scenario. Carrying out financial management for startups adapted to the reality of this type of business is an essential factor for success. However, this task can be complex and present several challenges. Follow this article and understand …
Startups: challenges and how to structure effective financial management Read More »
The finances of a business must be carefully worked out to enable the achievement of short, medium and long-term goals. Likewise, without a business budget, it is more difficult to measure the results obtained and success can become increasingly distant. Want to learn how to build an accurate and strategic business budget? Check out 4 steps to put …
The stages of the sales funnel are top, middle and bottom . It is very common to see these names in marketing and sales reports, but used in English: Top of the funnel (ToFu): Middle of the funnel (MoFu); Bottom of the funnel (BoFu). Each step is a phase within the buying process that the customer is in. At …
Understanding a company’s organizational processes broadens the view of its operation and performance, helping to identify problems and solutions. This is because these processes comprise all the steps and activities that make up the path that enables the delivery of a product or service. Knowing in detail what are the tasks involved in the routine of …
Business processes provide an X-ray of the business and its shortcomings Read More »
Defining the business model is the first step that every entrepreneur needs to take when he decides to create his own company. It is nothing more than a simple document that puts on paper the whole idea of creating your organization, explaining how it will generate value for customers. Although it seems simple, it is not always …
Business model: types + how to choose for your company Read More »
Contract management tools are powerful resources that ensure compliance with terms and clauses of all agreements. In addition, they facilitate contractual procedures and contribute to the verification of contract renewal. In this article, you will learn about the stages of contract management and the best tools to implement in your company. First of all, what …
Discover 4 tools to optimize contract management Read More »
In this article we will show a little more about what the concept of logistics 4.0 is, when it emerged and how it can revolutionize the market. Good reading! What is Logistics 4.0? Logistics 4.0 uses new technologies throughout the logistics process in order to make it more productive, efficient and computerized. It is worth mentioning that what …
Logistics 4.0: know what it is, and what are the main challenges Read More »
As an entrepreneur, it’s important to be involved in all aspects of your business. That doesn’t mean, however, that you’re an expert at everything. Entrepreneurs can deal well with strategic issues and customer relations, but many face more difficulties when it comes to accounting. The biggest problem is that financial mistakes can hinder growth, negatively affect results, …
10 Common Accounting Mistakes Entrepreneurs Make Read More »
